Avasant, a leading management consulting and analyst firm, has positioned Tech Mahindra as a Leader in Avasant's CPG Digital Services 2024 RadarView™ report. The report highlights our comprehensive suite of solutions for clients’ digital transformation across the CPG value chain, covering design, development, manufacturing, supply chain, sales, marketing, order fulfillment, and innovative AI and sustainability solutions.
Report Summary
Key highlights
Digital Transformation
Tech Mahindra plays a key role in helping CPG clients accelerate their digital transformation. This involves adopting hybrid/cloud infrastructure, implementing advanced technology solutions, enhancing customer experience, and optimizing retail operations.
Customer Experience
Tech Mahindra empowers CPG clients with UI/UX transformations, metaverses, and NFT implementations that enable hyper-personalization.
M&M Synergy
Tech Mahindra leverages its strong parentage advantage through collaboration with M&M group companies, delivering innovative sustainability solutions in resource management (waste, water) and logistics. A notable example is the co-innovation with Mahindra Agri to drive advancements in the F&B segment.
Platform Modernization
Tech Mahindra modernizes ERP digital cores and facilitates migration from legacy apps to enable integration with emerging technologies.
NextGen Technology Integration
Tech Mahindra leverages AI/ML, IoT, data analytics, blockchain, and GenAI solutions to help CPG clients enhance their digital capabilities and maintain a competitive edge.
Best ESG Practices Implementation
Tech Mahindra is committed to helping CPG clients achieve their sustainability goals. We provide comprehensive solutions, including ESG data management, materials traceability, life cycle assessment, and energy management. Additionally, we offer smart warehouses and innovative storage solutions.
Tech Mahindra, with its robust digital capabilities and CPG industry-specific solutions, has played a pivotal role in supporting enterprises through its digital transformation journeys. The company offers a range of solutions, including connected worker technology to improve workforce efficiency, regional language solutions (SLM/LLM) to automate customer service, inventory forecasting tools, and computer vision-based solutions such as Docksight and Packsight to automate warehouse operations and streamline product packaging.
Further demonstrating its commitment to innovation, Tech Mahindra is investing in developing innovation centers and R&D labs focused on creating innovative industry solutions. The company is also upskilling its workforce in advanced technologies like generative AI and intelligent automation. These strategic initiatives reinforce Tech Mahindra’s position as a Leader in digital transformation within the CPG sector, as recognized in Avasant’s CPG Digital Services 2024 RadarView.
Our Strengths
Industry-Specific Solutions
- Docksight & Packsight: An AI-enabled computer vision solution that automates warehouse operations and optimizes supply chain management (SCM) packaging processes.
- Workforce Connectivity: A solution that equips manufacturing staff with connected digital tools to enhance work quality.
- Perfect Store & One-Stop Shop: A solution that enhances sales and marketing efficiency.
- SLM/LLM for Regional Language: A solution that automates customer service, forecasts demand, and manages inventory for clients in regional languages.
Investments and Innovation
- Tech Mahindra aims to drive innovation by establishing dedicated innovation centers.
- Partnered with IBM to launch the Synergy Lounge in Singapore, delivering solutions that create business value through AI, hybrid cloud, IA, and cybersecurity across various industries, including CPG.
- Opened an innovation center in Finland to support local clients in their digital transformation efforts.
- Acquired Orchid Cybertech Services to strengthen digital capabilities and enhance customer experiences across various sectors, including the CPG industry.
Partner Ecosystem
Tech Mahindra has a broad industry-specific partnership network and technology collaborations. We enhance customer experiences, improve processes, and utilize hyperscalers to help clients navigate their digital strategy and meet technology demands. We leverage our strong cloud partner network, including Microsoft, Azure, AWS, and SAP, to accelerate digital transformation for CPG clients. Additionally, we are partnering with domain-specific industry leaders like Dassault Systems to leverage their ‘3DExperience’ and ‘AI Palette’ for product co-innovation. Their ‘1digitalstack.AI’ solutions provide a 360-degree view of the consumer, competitive products, and the e-commerce market.