Transforming Market Intelligence Research: Leveraging GenAI to Empower a Leading Automotive Manufacturer
Case Study

Overview

Our client is a multinational automobile manufacturer with a significant presence in the North American market. They offer a diverse selection of electric vehicles (EVs) alongside their iconic gas-powered models, catering to a wide range of consumer preferences. As a major player in the industry, they have established a formidable reputation by selling cars, trucks, and EVs not only in North America but also across Europe.

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Client Background & Challenges

The client recognizes the need for advanced tools and technologies. However, they are confronted with several significant challenges that must be addressed to achieve their objectives. These includes:

  • Develop a chatbot for Market Intelligence to address queries and provide comprehensive analysis.
  • Leverage Gen AI to query extensive datasets including presentations, spreadsheets, transcripts, and videos.
  • Generate searchable insights efficiently to enhance marketing productivity.
  • Streamline information retrieval to reduce manual search time and improve agility.

Our Approach

Solution

Develop a Market Intelligence chatbot for quick query resolution and comprehensive analysis for both moderators and executives.

Technology

Utilize Gen AI to query extensive datasets, including presentations, spreadsheets, transcripts, and videos.

Performance

Enhance marketing productivity to address challenges in generating searchable insights efficiently. Streamline information retrieval to reduce manual search time and improve agility.