- Increased Volume of Complex Content
- Absence of Context
- Lack of Media Literacy
- Ambiguity in Source Verification
Overview
A leading high-tech company faced challenges in curbing the rising volume of misinformation and deepfakes before it reached their news platform. To tackle this, they partnered with Tech Mahindra, which reviewed and curated articles from multiple aggregators across various domains to ensure accuracy and compliance with customer guidelines.More
A leading high-tech company faced challenges in curbing the rising volume of misinformation and deepfakes before it reached their news platform. To tackle this, they partnered with Tech Mahindra, which reviewed and curated articles from multiple aggregators across various domains to ensure accuracy and compliance with customer guidelines. Tech Mahindra also implemented an AI moderation tool, established regional fact-checking teams, and launched a user awareness campaign. These efforts led to improved content detection rates and reduced moderation efforts.
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Client Background & Challenges
Strategy and Implementation
Tech Mahindra tackled the client’s challenges by implementing a multi-pronged approach, leveraging technology and human expertise. Key actions included:
AI Moderation Tool
Implemented an AI moderation tool to flag deepfakes and AI-generated content in all formats
Media Monitoring Team
Established a team to track and analyze patterns of harmful misinformation and provide latest insights.
Fact Checkers
Deployed local fact-checkers to efficiently review and assess AI-flagged content.
Awareness campaign
Campaigns to raise user familiarity around misinformation trends, encourage reporting and promote best practices.