Media and Entertainment

With the streaming wars taking place, OTT platforms worldwide are grappling with shifting business models, subscriber churn, rising costs of live sports rights, and picky audiences. We view these industry trends as opportunities to innovate by delivering AI solutions designed to help deliver personalized experiences, keep audiences engaged and reduce churn.

In an increasingly AI-led world where information is freely available, Tech Mahindra is helping global print News outlets transform themselves. We're helping them build new business models, imagining new revenue streams by creatively leveraging archival content and using AI much more.

Some prominent trends sweeping the broadcast technology world involve transitioning to a fully software-defined cloud broadcasting stack compared to the bespoke on-prem hardware-based stack of yesteryears. Additionally, the rollout of new codecs and newer video transport mechanisms, such as ST-2110 and NDI, enable the transformation of broadcasters at scale. Using a combination of AI and micro-services architectures, Tech Mahindra is actively helping broadcasters globally transform themselves.

The bedrock of the gaming industry is 3D animation. Our award-winning VFX division, Saffronic, specializes in producing animation for gaming studios. Also, exhaustive automated and manual Game testing services are provided by our experienced testers to some of the world's leading game studios.

Music streaming platforms typically have similar song catalogs, a key differentiator between themselves and their video-driven OTT counterparts. This similarity in content leads to a platform-wide focus on easy artist and song discovery and highly differentiated and personalized listener experiences to be able to differentiate themselves. TechMahindra's services around data and AI-driven personalization services enable this differentiation, delivering a competitive advantage.

The publishing landscape is transforming using data and AI to predict audience buying behaviors, rapidly translate content into multiple languages, and usher in efficiencies into their processes. Tech Mahindra works with some of the world's largest and most respected publishers in areas ranging from Image editing and media asset management to data analytics and AI-powered insights.

The audience trend of cord-cutting is upending the business models of most PayTV operators globally, whether cable or satellite-based DTH operations. Tech Mahindra is helping these PayTV operators reduce operational costs and retain subscribers with innovative solutions ranging from cloud gaming to re-engineering content pipelines.

Generative AI (GenAI) is one of the biggest drivers of transformation in the EdTech space. From personalized curriculum design and usage of autonomous agents in content creation to Unreal Engine-powered AI tutors for school and university students, the learning outcomes delivered are set to increase exponentially. This GenAI focus is coupled with an industry-wide push for enterprise-level workforce upskilling and increasingly niche assessment and certification services. At Tech Mahindra, we view these trends as opportunities to innovate, dramatically lower the cost of GenAI implementation, and reduce the total cost of ownership (TCO) for Edtech companies.

AI-driven marketing, personalization, data clean rooms, and 360-degree customer views are transforming the AdTech industry. Our marketing transformation services can help large ad agencies harness these trends, drive operational efficiencies, innovate client solutions, and generate new revenue streams.