- Streamlining briefing process
- Minimizing costs of content creation
- Boosting content adoption
- Improving content localization
Overview
A leading consumer healthcare brand needed to set up a digital production hub to keep up with the growing demand for digital content. Their current manual processes were inefficient, error-prone, and costly, which affected productivity. Tech Mahindra stepped in to automate content production, resulting in a 35% reduction in effort and improving content accuracy to 99%.
Client Background & Challenges
Our Approach and Solution
Tech Mahindra supported the client's global multi-channel content production with a cost-effective digital production hub, including localization efforts. Designed to scale CLM content production accurately, the hub addressed their needs as part of our digital solution suite for retail and CPG.
Our key actions included:
- Cost Efficiency: Cost-efficient production of multi-channel CLM content and email campaigns
- Automation: Development of a Windows application to automate key content development processes, enhancing efficiency and quality