AI-powered Data Analytics Helps Cut Operational Costs by 50%

Overview

A leading consumer healthcare brand partnered with Tech Mahindra to harness data to optimize shopper experiences and drive global retail innovation. Tech Mahindra enhanced their Shopper Science Laboratory (SSL) with AI-powered analytics and visualization, helping them achieve a 50% reduction in operational costs.

AI Data Analytics

Client Background and Objectives

  • Deepening consumer understanding
  • Transforming data into actionable insights
  • Aligning insights with retail strategy
  • Driving innovation and testing
  • Optimizing the shopper journey
  • Capturing global consumer insights

Strategy and Implementation