The Power of People: How Community Drives Crowdsourcing Success
A community is more than just a crowd; it’s a network of individuals who feel connected to a project and its goals. Too often, with crowdsourcing, the concept of community is lost. However, one of the keys to success with leveraging crowdsourcing for projects is not just gathering a crowd but cultivating a strong, engaged community.
Trust and Engagement
We shouldn't underestimate an individual’s sense of belonging and how it motivates them. When people feel they are a part of something meaningful, they are more likely to spend their time, talents, and ideas to achieve the project's goals or solve its challenges. This, in turn, creates trust within the community and among customers looking to complete projects. The trust also translates to engagement, as the more work they can trust in having, the more engaged they will be.
Collaboration and Innovation
One of the highlights of being part of a community is the ability to collaborate and learn from each other. Collaboration, education, and innovation are at the heart of thriving crowdsourcing communities. Collective brainstorming and education leads to innovative solutions and sustained engagement. If someone is learning and earning from a community, they will continue to come back.
Quality Contributions
When there is an active and engaged community that feels valued, they are more likely to produce high quality contributions. A nurtured community that feels they can trust the organization and are earning competitive rates is more invested in providing insights, feedback, and high-quality quality work. In contrast, a crowd of individuals who feel ignored, receive lower payments, and lack trust, are less motivated to deliver quality contributions.
Sustained Participation
Having a sense of community enables sustained participation in projects, as people can connect, encourage each other, and learn from one another. A community for crowdsourcing projects allows individuals with diverse skill sets to participate and earn money, rather than limiting involvement to one specific type of individual.
One Community for Crowdsourcing
Ensuring you are building a community for crowdsourcing efforts is essential in getting quality work done on time. The best part is the trust–knowing you’ll be able to tackle any project that comes your way and provide the group of people relying on you for additional income with a steady influx of work. They will be motivated to perform to get paid, and you’ll see great results. This shared vision and plan between your community and business inevitably means success.
