CelcomDigi teams up with Pininfarina and Tech Mahindra to redefine retail store experience

CelcomDigi Berhad ("CelcomDigi") has teamed up with Pininfarina and Tech Mahindra to design the interior of its newly branded CelcomDigi retail stores. Pininfarina, a world-renowned Italian design house well-known for its sleek and functional aesthetics, designed a unique interior space that enables CelcomDigi to deliver a superior customer retail experience to its customers. This is in line with the company’s aim to be the preferred one-stop retail store destination for all customers’ connectivity needs. To date, this new modern concept has been applied to 52 CD Stores around the country, with more to come.

In designing the stores, Pininfarina blended its use of next-gen technologies and experience design with CelcomDigi’s ambitions to deliver a fresh and inspiring ‘one-stop’ store concept that ensures customers a consistent and engaging experience across all CelcomDigi Stores. Each store features modular zones that showcase the latest in technology and connectivity, reinforcing CelcomDigi’s vision as the go-to destination for 5G and AI devices, offering customers with a wide range of smart devices, gaming and home entertainment to choose from. More importantly, the modern layout empowers CelcomDigi frontliners, known as CD Champions, to provide personalised, customer-focused service, ensuring that every visit is tailored to meet the needs of each customer.

CelcomDigi‘s Chief Sales and Retail Officer, Cheng Weng Hong, said, “The launch of CelcomDigi Store marks a key milestone in our retail transformation journey. With these stores, we are redefining the retail store experience to better serve our customers' evolving connectivity needs in today’s digital world. Our goal is to create a unique, hi-tech space that offers a wide range of latest devices and relevant services, along with excellent customer service experience that keeps CelcomDigi top of mind for all their connectivity needs. We are pleased to partner with Pininfarina to bring our retail transformation vision to life.”

Harshvendra Soin, President - Asia Pacific and Japan Business, Tech Mahindra, said, “In our long-standing partnership, Tech Mahindra, has successfully leveraged its telecom expertise to implement various digital transformation initiatives like supporting CelcomDigi’s smooth transition to the cloud. The launch of CelecomDigi’s new generation of fully branded retail stores further underscores our next phase of collaborative growth. It is also a testament to Tech Mahindra’s endeavor to deliver end-to-end comprehensive solutions for customers.”

Silvio Pietro Angori, Vice Chairman and Chief Executive Officer, Pininfarina, said, “The retail industry is undergoing massive transformation enabled by next-gen technologies. At Pininfarina, we support this transformation through a unique fusion of skills in Architecture, Product, and Experience Design. Driving this momentum, we are delighted to partner with CelcomDigi and enable them to create innovative phygital retail experiences for customers in Malaysia.”

About CelcomDigi

CelcomDigi is Malaysia’s largest mobile network operator with more than 20.4 million users on its network. The company aims to serve the growing digital needs of its customers by leveraging its newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience powered by over 3,800 top industry experts. The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and ESG practices. For more information on CelcomDigi, visit www.celcomdigi.com.

For further media enquiries, please contact:

Nur Azlyn Abdul Rahman, Communications, CelcomDigi |Mobile: +6016 336 3327 | nurabdur@celcomdigi.com

About Pininfarina

Global icon of Italian style, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Founded in 1930, Pininfarina has evolved from an artisan concern to an international service Group, supreme expression of automotive styling and an established reality in industrial and experience design, architecture, nautical and mobility beyond automotive. A group employing 500 people, offices in Italy, Germany, China, and the United States and listed on the Stock Exchange since 1986. Over the course of nine decades Pininfarina has designed more than 1450 automotive and mobility projects and more than 750 product and architecture projects, receiving more than 90 international design awards in past 10 years.

About Tech Mahindra

Tech Mahindra (NSE: TECHM) offers technology consulting and digital solutions to global enterprises across industries, enabling transformative scale at unparalleled speed. With 150,000+ professionals across 90+ countries helping 1100+ clients, Tech Mahindra provides a full spectrum of services including consulting, information technology, enterprise applications, business process services, engineering services, network services, customer experience & design, AI & analytics, and cloud & infrastructure services. It is the first Indian company in the world to have been awarded the Sustainable Markets Initiative’s Terra Carta Seal, which recognizes global companies that are actively leading the charge to create a climate and nature-positive future. Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies.