Bringing Artificial Intelligence to Life: How to Combine AI and Behavioral Science to Transform Experience

Objective

You’ve probably heard a lot about artificial intelligence and its potential to improve business outcomes. For organizations, it’s not just about fitting AI into digital modernization efforts. It’s about using AI to more meaningfully connect with customers, employees, and their experiences by building on the foundation of our deep research insights and design expertise.

Even though AI is central to digital innovation, it can’t replace human intelligence when it comes to creating human-centric design, especially in times of change and uncertainty. Instead, we must infuse AI with behavioral science to create augmented intelligence, which empowers individuals to make better decisions and enables companies to meet customers’ fundamental needs. With augmented intelligence, your customer feels understood, and therefore more engaged.

Join our speakers for an in-depth discussion covering:

• How to address common barriers to AI adoption
• Which projects are right for AI
• How to leverage AI for remarkable CX
• The role of behavioral design in successful AI