AI-powered Data Analytics Helps Cut Operational Costs by 50%

Overview

A leading consumer healthcare brand partnered with Tech Mahindra to harness data to optimize shopper experiences and drive global retail innovation. Tech Mahindra enhanced their Shopper Science Laboratory (SSL) with AI-powered analytics and visualization, helping them achieve a 50% reduction in operational costs.

Client Background and Objectives

Deepening consumer understanding
Transforming data into actionable insights
Aligning insights with retail strategy
Driving innovation and testing
Optimizing the shopper journey
Capturing global consumer insights

Strategy and Implementation

Data Analytics and Visualization

Advanced data analytics and visualization tools to gain deeper insights into consumer behaviour, for more targeted and effective strategies.

Back Office Operations

Streamlined back-office operations by establishing a centralized system that analyzes and transforms raw data into actionable insights powered by its BPS for Retail and CPG.

Localized Consumer Insights

Utilized global data platforms to uncover localized consumer insights, allowing the SSL to tailor strategies for different regions and maximize resource efficiency.